Watchmora / Movie and TV discovery platform / Live

Watchmora turns a large catalogue into a more personal way to find what to watch.

Watchmora is an owned movie and television discovery product. It does not stream titles; it helps people search, compare, save and discover through structured pages, recommendations, collections, taste signals and where-to-watch links.

Role
Product direction, experience design and Laravel development
Platform
Responsive web platform
Product type
Movie and TV discovery
Status
Live owned product

Catalogue · Smart search · Recommendations · Taste profile · Collections · Localisation · Editorial content · Data automation

01 / The discovery problem

More titles do not automatically create better discovery.

Large catalogues are easy to fill with posters and difficult to make useful. People arrive with incomplete intent: a mood, a memory, a genre combination, a person, a franchise or a question about what comes next.

Watchmora is designed to turn those incomplete signals into useful paths without pretending to know more about the user than the available evidence supports.

02 / The product approach

Search, recommendation and editorial context should support different kinds of decisions.

  1. 01

    Search

    Help people move from a title, person, genre or natural-language idea to a relevant set of results.

  2. 02

    Recommendations

    Use ratings, likes, exclusions and title relationships to produce explainable personal suggestions.

  3. 03

    Taste profile

    Collect useful preference evidence without forcing a long onboarding questionnaire.

  4. 04

    Collections and editorial content

    Create human-curated paths through themes, formats, franchises and practical viewing questions.

  5. 05

    Where to watch

    Link to legitimate provider destinations rather than pretending the platform is a streaming service.

03 / Product system

The visible catalogue depends on a large amount of controlled background work.

Watchmora combines title, person, credit, genre, collection, availability and editorial data. Search and recommendation quality depend on enrichment, completeness, localisation and rules that prevent low-confidence data from becoming a confident public claim.

  • Title and person catalogue
  • Search intent and result routing
  • Ratings, likes and taste evidence
  • Recommendation pipelines
  • Collections and editorial publishing
  • English and Ukrainian localisation
  • Where-to-watch links
  • Automated imports, enrichment and scheduled checks

04 / Design and technical approach

Discovery works when data quality and interface hierarchy improve each other.

The Laravel application coordinates catalogue pages, search, recommendation logic, localisation, editorial content, account preferences and background data workflows.

Public pages need useful fallback behaviour when optional data is missing. Recommendation labels need evidence. Search needs to route broad and specific intent without turning every query into the same result grid.

The design therefore treats uncertainty, empty states and supporting context as part of the product rather than hiding them behind decorative cards.

05 / Selected screens

Discovery surfaces with different jobs.

18 screens

Browse all 18 screens

Desktop

13 screens

Discovery

Watchmora: The homepage and its discovery entry points.
01
The homepage and its discovery entry points.
Full page
Watchmora: Results for a natural-language discovery query.
02
Results for a natural-language discovery query.
Watchmora: Genre, release-year and language filters.
03
Genre, release-year and language filters.
Watchmora: Browsing series within a selected genre.
04
Browsing series within a selected genre.
Watchmora: Browsing the wider series catalogue.
05
Browsing the wider series catalogue.
Full page

Personalisation

Watchmora: Preference controls used to shape personal discovery.
01
Preference controls used to shape personal discovery.
Full page
Watchmora: Recommendations grouped around viewing preferences.
02
Recommendations grouped around viewing preferences.
Watchmora: Saved titles in the personal library.
03
Saved titles in the personal library.
Watchmora: A personal overview of taste and saved titles.
04
A personal overview of taste and saved titles.

Title pages

Watchmora: A series page with ratings, context and viewing links.
01
A series page with ratings, context and viewing links.
Full page
Watchmora: Film information, cast and related titles.
02
Film information, cast and related titles.
Full page

Collections

Watchmora: A themed collection of films and series.
01
A themed collection of films and series.
Watchmora: Browsing curated movie and TV themes.
02
Browsing curated movie and TV themes.
Full page

Mobile

5 screens

Discovery

Watchmora: Homepage discovery on a phone.
01
Homepage discovery on a phone.
Watchmora: Search, content categories and language selection.
02
Search, content categories and language selection.

Title pages

Watchmora: A series page adapted to a phone screen.
01
A series page adapted to a phone screen.
Watchmora: Browsing seasons and episode details on a phone.
02
Browsing seasons and episode details on a phone.

Personalisation

Watchmora: Popular titles and personal discovery sections.
01
Popular titles and personal discovery sections.

Desktop

Watchmora: The homepage and its discovery entry points.
01
The homepage and its discovery entry points.
Full page
Watchmora: Preference controls used to shape personal discovery.
02
Preference controls used to shape personal discovery.
Full page
Watchmora: Recommendations grouped around viewing preferences.
03
Recommendations grouped around viewing preferences.
Watchmora: A series page with ratings, context and viewing links.
04
A series page with ratings, context and viewing links.
Full page

Mobile

Watchmora: Homepage discovery on a phone.
05
Homepage discovery on a phone.
Watchmora: A series page adapted to a phone screen.
06
A series page adapted to a phone screen.

Watchmora / Selected screens

Selected screens

Loading screen…

06 / Difficult decisions

What building Watchmora taught me.

  1. 01

    Recommendation confidence must be earned

    A personalised label should reflect the available evidence instead of presenting every result with the same certainty.

  2. 02

    Missing data is a product state

    A useful page needs truthful fallback behaviour when providers, credits, images or availability details are incomplete.

  3. 03

    Discovery is broader than search

    Collections, editorial paths, title relationships and preference signals solve different questions than a search box.

  4. 04

    Automation needs conservative boundaries

    Background imports and enrichment should fail closed when identity, legality or data confidence is unclear.

Next owned product

MatchTide↗